MS&LGROUP LAUNCHES EUROPEAN DIGITAL PRACTICE

Stanislas Magniant to Lead Key Pillar in Group’s Expanding Digital Network

Paris, 13 April 2010 Publicis Groupe’s PR & Events network, MS&LGroup, today announced the launch of its digital PR practice in Europe. Bringing together capabilities and talents from the network’s existing digitally-focused offerings, the EMEA practice leverages MS&LGroup’s digital content and social media capabilities across the region. Headed up by Stanislas Magniant, the practice will provide social media analysis, online PR, community management and digital content strategies for MS&LGroup’s local and international clients.

Olivier Fleurot begin_of_the_skype_highlighting     end_of_the_skype_highlighting begin_of_the_skype_highlighting     end_of_the_skype_highlighting, CEO of MS&LGroup commented, “Eight out of ten brand executives expect an increase in digital projects over the next 12 months, so this is all about meeting a very real demand. The mix of our global capabilities and geographical reach, with the strong local insight that exists in each country, is a very potent one for clients looking for expert guidance.”

Employing 70+ staff across hubs in Paris, Frankfurt, Milan, Sofia, Amsterdam, Stockholm and London – MS&LGroup’s digital practice in EMEA counts over 10 year experience in digital activities with major clients including Procter and Gamble, Carrefour and GDF Suez. It is a key pillar among MS&LGroup’s growing digital capabilities worldwide. These include a strong digital hub in North America – integrated within the region’s broader Engagement offering – and an expanding digital footprint in China, India and SE Asia.

Said Magniant, “With the recent integration of Publicis Consultants Worldwide and MS&L Worldwide agencies, we have considerably strengthened our digital capabilities in key European markets and are now best-placed to offer top of the line social media counsel to global and local clients.”

About MS&LGroup

MS&LGroup is one of the world’s top five PR and Events networks, offering the best in public relations, digital, social media, real-time communications, corporate and events communication. Operating in wholly owned and affiliate offices in more than 80 countries spanning the Americas, EMEA and Asia Pacific, MS&LGroup provides many of the world’s largest companies and most recognized brands with best-in-class communication strategies to help them reach their business and communication goals.

MS&LGroup is part of Publicis Groupe [Euronext Paris: FR0000130577], the world’s third largest communications group. With activities spanning 104 countries and 43,000 professionals. Publicis Groupe offers a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing is led by Digitas and Razorfish. Publicis Groupe recently launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Web site: www.publicisgroupe.com

About Stanislas Magniant:

Stan has over 10 years of experience in Europe and the US in the field of online PR for corporate and public affairs clients. He began his career at Mindshare Interactive campaigns in Washington DC, and joined Publicis Consultants in Paris in 2002. Stan graduated from Sciences Po Lille and holds Masters degress in Political and Social commnunications from the Sorbonne and the George Washington University. He is also an assiduous blogger and frequent commentator on the impact of new technologies on political and social communication.